Hailing from humble beginnings in scenic small towns across South Africa, Ginette's upbringing instilled in her a profound respect for the environment and an unwavering commitment to minimising waste.

Her driving force to establish a brand with a resoundingly positive environmental impact was realised with the inception of ENOUGH. She is a strong believer that a shift towards circularity is essential for the future of our planet.

Ginette is also co-founder of Emrin - a 3D printing filament manufacturer that produces PLA filament, a biodegradable plant-based polymer that is wound onto wood and cardboard reels.