Behind the Formula
Harnessing Nature’s Best
Innovation Meets Sustainability
We transform upcycled botanicals into high-performance skincare, proving that sustainability and efficacy can go hand in hand. Our formulations are rooted in science, nature, and conscious creation.
Plant-Based & Proven
Ingredients with Purpose
Our carefully selected botanical actives are not just eco-friendly but also clinically backed for their effectiveness. Every ingredient undergoes rigorous testing to ensure safety, potency, and skin compatibility.
From concept to creation
Our blue light elixir
Blue Light: A Double-Edged Glow
Blue light, or high-energy visible (HEV) light, is emitted by the sun and digital devices like smartphones, computers, tablets, and LED lights. While blue light helps boost alertness, memory, and mood, overexposure can disrupt sleep patterns and lead to skin damage.
Blue Light Exposure
Sunlight vs digital device
It's important to note that blue light is not only emitted from digital devices but also from the sun. Approximately 25% of sunlight is composed of blue light, with the sun emitting about 6.3 milliwatts (mW) per square centimetre of surface area.
In comparison, digital devices emit about 30 microwatts (µW) per square centimetre.
While the intensity from digital devices is significantly lower, prolonged exposure at close distances can lead to substantial cumulative exposure.
How Blue Light Accelerates Skin Ageing
Research has shown that blue light can cause DNA damage, decrease cell viability, increase reactive oxygen species (ROS), and accelerate skin ageing. Moreover, excessive blue light exposure can increase swelling, redness, and hyperpigmentation, especially in darker skin types. Recent studies have highlighted the significant impact of blue light on skin health. Findings indicate that exposure to blue light accelerates the ageing process and induces cutaneous hyperpigmentation. Additionally, blue light exposure alters the circadian rhythm of the skin, affecting its repair mechanisms during the night. The key molecules involved in cellular responses to blue light are nitric oxide (NO) and reactive oxygen species (ROS). These unstable chemicals can damage skin cells, leading to inflammation, DNA damage, and the breakdown of collagen and elastin. This process results in skin laxity, premature ageing, and wrinkles. The enzyme matrix metalloproteinases (MMPs) activated by blue light further degrade collagen, exacerbating skin ageing.
Protecting your skin from blue light
Traditional sunscreens are designed to block or absorb UV radiation and may not provide adequate protection against blue light. Broad-spectrum sunscreens with iron oxides can offer some protection, but antioxidants (like those found in our blueberry seed oil) are essential to mitigate oxidative stress caused by blue light.
A powerful active for blue light defence
The Blueberry Seed Oil we use in our elixir has been proven to absorb blue light, working as a natural shield against HEV exposure from the sun and digital devices. HEV has a wavelength of between approximately 380nm and 500nm. Clinical tests (images below) demonstrate the rate of HEV absorbance using 2% Blueberry Seed Oil at the peak at 410nm.
